Utility Marketing Manager Jobs in Wisconsin
A Utility Marketing Manager plays an essential role in the utilities industry by overseeing and implementing marketing strategies to increase customer engagement, boost service usage, and improve brand recognition. They are responsible for conducting market research, analyzing trends, and understanding the competitive landscape to offer the most effective marketing solutions. These professionals also develop and manage marketing budgets, create and execute promotional campaigns, and monitor customer feedback to adjust strategies as needed. They coordinate with various departments to ensure the alignment of marketing efforts with overall business objectives.
Utility Marketing Managers should possess strong leadership, communication, and analytical skills. They should be adept at project management and decision making, and have a strong understanding of consumer behavior and market dynamics. A Bachelor's degree in Marketing or a related field is typically required, but a Master's degree may be preferred. Certifications such as Certified Marketing Management Professional (CMMP) or Certified Product Marketing Manager (CPMM) can provide a competitive edge. Prior roles that can lead to the position of Utility Marketing Manager include Marketing Coordinator, Marketing Analyst, or Product Marketing Specialist in the utilities or related industries.
Marketing - Marketing Specialist - Socia
- Port Washington, WI
- 1 day ago
- Port Washington, WI
- 1 day ago
JOB REQUIREMENTS: As a combined organization, Franklin Energy and AMConservation Group is undertaking what is perhaps the central challengeof our times - to help drive the transition to net-zero...
JOB REQUIREMENTS: Cribl does differently. What does that mean? It meanswe are a serious company that doesn\'t take itself too seriously; andwe\'re looking for people who love to get stuff done,...
Nelnet is a diversified and innovative company committed to enriching lives through the power of service as a student loan servicer, professional services company, consumer loan originator and...
Senior Marketing Specialist - Welding Accessories and Cutting Division
- Appleton, WI
- 30+ days ago
- Appleton, WI
- 30+ days ago
Job Description: Are you a marketing expert looking for an opportunity to define and lead the evolution of a brand? As a Senior Marketing Specialist, you will take the lead in developing and...
As one of the leaders and largest suppliers of power generation equipment and technology, the work we do touches millions of lives....
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Highest Education Level
Utility Marketing Managers in Wisconsin offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Utility Marketing Manager position
- Customer Relations
- Organization
- Research Skills
- Time Management
- Analytical Skills
- Business Development
- Customer Relationship Management
- Market Planning
- Presentation
- Lead Generation
- Strategy Development
- Business to Business Sales
- Collaboration
- Implementation
- Product Marketing
- Customer Satisfaction
- Adobe
- Digital Marketing
- Email Marketing
- Marketing Communications
- Events
- Demand Generation
- Content Marketing
- Google Analytics
- Media
- Search Engine Optimization
- Campaign Development
- Event Marketing
- Trade Shows
- Segmentation
- Inbound Marketing
- Marketing Automation
- Collateral Development
- Content Development
- Global Marketing
- Marketing Strategies
- Database Marketing
- B2B Marketing
- Brand Awareness
- Social Marketing
- Marketing Campaigns
- Writing Skills
- Salesforce
- Budgets
- Branding
- Multi-Channel Marketing
- HubSpot
- Product Positioning
- Sales Enablement
- Marketing Operations
- Lead Nurturing
- Budget Management
- Sprout Social
- Account-Based Marketing
- Seismic Interpretation
- Energy Efficiency
- Renewable Energy
- Engineering
- Driving
- Reporting
- Sales
- Project Management
- Microsoft Office
- Staff Supervision
- Scheduling
- Leadership
- Communication Skills
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