Utility Marketing Manager Jobs in Massachusetts
A Utility Marketing Manager plays an essential role in the utilities industry by overseeing and implementing marketing strategies to increase customer engagement, boost service usage, and improve brand recognition. They are responsible for conducting market research, analyzing trends, and understanding the competitive landscape to offer the most effective marketing solutions. These professionals also develop and manage marketing budgets, create and execute promotional campaigns, and monitor customer feedback to adjust strategies as needed. They coordinate with various departments to ensure the alignment of marketing efforts with overall business objectives.
Utility Marketing Managers should possess strong leadership, communication, and analytical skills. They should be adept at project management and decision making, and have a strong understanding of consumer behavior and market dynamics. A Bachelor's degree in Marketing or a related field is typically required, but a Master's degree may be preferred. Certifications such as Certified Marketing Management Professional (CMMP) or Certified Product Marketing Manager (CPMM) can provide a competitive edge. Prior roles that can lead to the position of Utility Marketing Manager include Marketing Coordinator, Marketing Analyst, or Product Marketing Specialist in the utilities or related industries.
Be visionary Teledyne Technologies Incorporated provides enabling technologies for industrial growth markets that require advanced technology and high reliability. These markets include aerospace...
Marketing Specialist - ( 250000PL ) Description Are you ready to wake up every day feeling inspired and excited about your job, and do you like to be part of a winning team? Are you looking for an...
Job Type: Full-time Pay: $120,000 - $130,000 per year, dependent on experience and education Benefits: 457b plan and matching; Medical coverage and 100% deductible coverage through HRA; Dental...
Product Marketing Specialist II- Biopharm Consumables
- Milford, MA
- 30+ days ago
- Milford, MA
- 30+ days ago
Overview We are looking for a Product Marketing Specialist who will be passionate about helping our scientific customers work toward the development of biotherapeutic drugs reporting to the Senior...
Company Profile Founded in 1977, GMO is a global investment manager committed to delivering superior long-term investment performance and advice to our clients. We offer strategies and solutions...
The Senior Email Marketing Manager will be responsible for the development and execution of our email marketing strategy to drive increased brand awareness and customer acquisition. You will build...
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Salary for Utility Marketing Manager Jobs in Massachusetts
Highest Education Level
Utility Marketing Managers in Massachusetts offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Utility Marketing Manager position
- Customer Relations
- Organization
- Research Skills
- Time Management
- Analytical Skills
- Business Development
- Customer Relationship Management
- Market Planning
- Presentation
- Lead Generation
- Strategy Development
- Business to Business Sales
- Collaboration
- Implementation
- Product Marketing
- Customer Satisfaction
- Adobe
- Digital Marketing
- Email Marketing
- Marketing Communications
- Events
- Integrated Marketing
- Demand Generation
- Content Marketing
- Google Analytics
- Media
- Search Engine Optimization
- Campaign Development
- Event Marketing
- Trade Shows
- Segmentation
- Inbound Marketing
- Marketing Automation
- Collateral Development
- Content Development
- Global Marketing
- Marketing Strategies
- Database Marketing
- B2B Marketing
- Brand Awareness
- Marketing Campaigns
- Writing Skills
- Salesforce
- Budgets
- Branding
- Multi-Channel Marketing
- HubSpot
- Product Positioning
- Sales Enablement
- Marketing Operations
- Lead Nurturing
- Budget Management
- Sprout Social
- Account-Based Marketing
- Seismic Interpretation
- Energy Efficiency
- Renewable Energy
- Engineering
- Driving
- Reporting
- Sales
- Project Management
- Microsoft Office
- Staff Supervision
- Scheduling
- Leadership
- Communication Skills
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