Utility Marketing Manager Jobs in Columbia, MD
A Utility Marketing Manager plays an essential role in the utilities industry by overseeing and implementing marketing strategies to increase customer engagement, boost service usage, and improve brand recognition. They are responsible for conducting market research, analyzing trends, and understanding the competitive landscape to offer the most effective marketing solutions. These professionals also develop and manage marketing budgets, create and execute promotional campaigns, and monitor customer feedback to adjust strategies as needed. They coordinate with various departments to ensure the alignment of marketing efforts with overall business objectives.
Utility Marketing Managers should possess strong leadership, communication, and analytical skills. They should be adept at project management and decision making, and have a strong understanding of consumer behavior and market dynamics. A Bachelor's degree in Marketing or a related field is typically required, but a Master's degree may be preferred. Certifications such as Certified Marketing Management Professional (CMMP) or Certified Product Marketing Manager (CPMM) can provide a competitive edge. Prior roles that can lead to the position of Utility Marketing Manager include Marketing Coordinator, Marketing Analyst, or Product Marketing Specialist in the utilities or related industries.
- Annapolis, MD (23 miles from Columbia, MD)
- 6 days ago
- Annapolis, MD (23 miles from Columbia, MD)
- 6 days ago
Cribl does differently. What does that mean? It means we are a serious company that doesn't take itself too seriously; and we're looking for people who love to get stuff done, and laugh a bit...
- Rockville, MD (16 miles from Columbia, MD)
- 7 days ago
- Rockville, MD (16 miles from Columbia, MD)
- 7 days ago
A. Morton Thomas and Associates, Inc. (AMT) is growing! We are a 100% employee-owned multidisciplinary firm with a track record of nearly 70 years of excellence providing multidisciplinary...
- Washington, DC (22 miles from Columbia, MD)
- 14 days ago
- Washington, DC (22 miles from Columbia, MD)
- 14 days ago
Location:Reston, VA Or DMV (Remote- periodic working days at our headquarters in Reston, Virginia. Minimal local travel is required to client events and meetings) Ready to make a difference? If...
Director OF Marketing AND Proposals
- Washington, DC (22 miles from Columbia, MD)
- 14 days ago
- Washington, DC (22 miles from Columbia, MD)
- 14 days ago
Resource Management: Ensure the availability of resources to meet peak workloads and manage the quality of materials produced. Strategic Planning: Work with management to understand and implement...
- Laurel, MD (7 miles from Columbia, MD)
- 16 days ago
- Laurel, MD (7 miles from Columbia, MD)
- 16 days ago
Marketing Specialist - ( 250000PL ) Description Are you ready to wake up every day feeling inspired and excited about your job, and do you like to be part of a winning team? Are you looking for an...
- Washington, DC (22 miles from Columbia, MD)
- 26 days ago
- Washington, DC (22 miles from Columbia, MD)
- 26 days ago
Xylem Product Marketing Manager in Washington D.C. , District Of Columbia Join Xylem in the global mission to #LetsSolveWater! As a leading water technology company with 23,000 employees operating...
Manager, Marketing Strategy & Performance
- McLean, VA (23 miles from Columbia, MD)
- 30+ days ago
- McLean, VA (23 miles from Columbia, MD)
- 30+ days ago
Manager, Marketing Strategy & Performance Job Description Title: Manager, Marketing Strategy & Performance Duration: 12 months Location: McLean, VA 22102 (Hybrid) Description: This is your chance...
- Arlington, VA (24 miles from Columbia, MD)
- 60+ days ago
- Arlington, VA (24 miles from Columbia, MD)
- 60+ days ago
NRECA is a leading national trade association providing advocacy, financial services and business support services to over 900 consumer owned electric cooperatives across the country. We are...
Strategic Global Marketing Manager - Technology & Transportation
- Columbia, MD
- 90+ days ago
- Columbia, MD
- 90+ days ago
Annual Wage Range: $116,124.00 - $159,670.50 Other Compensation: Eligibility for the Short-Term Incentive program and other applicable bonuses Benefits: U.S. Employee Benefits Summary (grace.com)...
Demographic Data for Columbia, MD
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Salary for Utility Marketing Manager Jobs in Columbia, MD
Highest Education Level
Utility Marketing Managers in Columbia, MD offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Utility Marketing Manager position
- Customer Relations
- Organization
- Research Skills
- Time Management
- Analytical Skills
- Business Development
- Customer Relationship Management
- Market Planning
- Presentation
- Lead Generation
- Strategy Development
- Collaboration
- Implementation
- Product Marketing
- Customer Satisfaction
- Adobe
- Digital Marketing
- Email Marketing
- Marketing Communications
- Events
- Demand Generation
- Content Marketing
- Google Analytics
- Media
- Search Engine Optimization
- Campaign Development
- Event Marketing
- Trade Shows
- Segmentation
- Inbound Marketing
- Marketing Automation
- Collateral Development
- Content Development
- Global Marketing
- Marketing Strategies
- Database Marketing
- B2B Marketing
- Brand Awareness
- Social Marketing
- Marketing Campaigns
- Writing Skills
- Salesforce
- Budgets
- Branding
- Multi-Channel Marketing
- HubSpot
- Product Positioning
- Sales Enablement
- Marketing Operations
- Lead Nurturing
- Budget Management
- Sprout Social
- Account-Based Marketing
- Seismic Interpretation
- Energy Efficiency
- Renewable Energy
- Engineering
- Driving
- Reporting
- Sales
- Project Management
- Microsoft Office
- Staff Supervision
- Scheduling
- Leadership
- Communication Skills
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