Utility Marketing Manager Jobs in Springfield, IL
A Utility Marketing Manager plays an essential role in the utilities industry by overseeing and implementing marketing strategies to increase customer engagement, boost service usage, and improve brand recognition. They are responsible for conducting market research, analyzing trends, and understanding the competitive landscape to offer the most effective marketing solutions. These professionals also develop and manage marketing budgets, create and execute promotional campaigns, and monitor customer feedback to adjust strategies as needed. They coordinate with various departments to ensure the alignment of marketing efforts with overall business objectives.
Utility Marketing Managers should possess strong leadership, communication, and analytical skills. They should be adept at project management and decision making, and have a strong understanding of consumer behavior and market dynamics. A Bachelor's degree in Marketing or a related field is typically required, but a Master's degree may be preferred. Certifications such as Certified Marketing Management Professional (CMMP) or Certified Product Marketing Manager (CPMM) can provide a competitive edge. Prior roles that can lead to the position of Utility Marketing Manager include Marketing Coordinator, Marketing Analyst, or Product Marketing Specialist in the utilities or related industries.
Lead Email Marketing Manager Company: Lumen Location: Springfield, IL Date Posted: 2/11/25, 6:32 AM About Lumen Lumen connects the world. We are igniting business growth by connecting people, data...
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Salary for Utility Marketing Manager Jobs in Springfield, IL
Highest Education Level
Utility Marketing Managers in Springfield, IL offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Utility Marketing Manager position
- Customer Relations
- Organization
- Research Skills
- Time Management
- Analytical Skills
- Business Development
- Customer Relationship Management
- Market Planning
- Presentation
- Lead Generation
- Strategy Development
- Collaboration
- Implementation
- Product Marketing
- Customer Satisfaction
- Adobe
- Digital Marketing
- Email Marketing
- Marketing Communications
- Events
- Demand Generation
- Content Marketing
- Google Analytics
- Media
- Brand Development
- Search Engine Optimization
- Event Marketing
- Trade Shows
- Segmentation
- Inbound Marketing
- Marketing Automation
- Collateral Development
- Content Development
- Global Marketing
- Marketing Strategies
- Database Marketing
- B2B Marketing
- Brand Awareness
- Social Marketing
- Marketing Campaigns
- Writing Skills
- Salesforce
- Budgets
- Branding
- Multi-Channel Marketing
- HubSpot
- Product Positioning
- Sales Enablement
- Marketing Operations
- Lead Nurturing
- Budget Management
- Sprout Social
- Account-Based Marketing
- Seismic Interpretation
- Energy Efficiency
- Renewable Energy
- Engineering
- Driving
- Reporting
- Sales
- Project Management
- Microsoft Office
- Staff Supervision
- Scheduling
- Leadership
- Communication Skills
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