Utility Marketing Manager Jobs in Florida
A Utility Marketing Manager plays an essential role in the utilities industry by overseeing and implementing marketing strategies to increase customer engagement, boost service usage, and improve brand recognition. They are responsible for conducting market research, analyzing trends, and understanding the competitive landscape to offer the most effective marketing solutions. These professionals also develop and manage marketing budgets, create and execute promotional campaigns, and monitor customer feedback to adjust strategies as needed. They coordinate with various departments to ensure the alignment of marketing efforts with overall business objectives.
Utility Marketing Managers should possess strong leadership, communication, and analytical skills. They should be adept at project management and decision making, and have a strong understanding of consumer behavior and market dynamics. A Bachelor's degree in Marketing or a related field is typically required, but a Master's degree may be preferred. Certifications such as Certified Marketing Management Professional (CMMP) or Certified Product Marketing Manager (CPMM) can provide a competitive edge. Prior roles that can lead to the position of Utility Marketing Manager include Marketing Coordinator, Marketing Analyst, or Product Marketing Specialist in the utilities or related industries.
Our Service Lifecycle Management Platform offers domain-fit solutions for: Supply Chain optimization, Pricing strategy, Service Fulfillment (e.g. warranty management, field service management, service...
Remote WorkProduct Marketing Specialist - Low Voltage (LV)
- Lake Mary, FL
- 90+ days ago
- Lake Mary, FL
- 90+ days ago
Product Marketing Specialist - Low Voltage (LV) At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on...
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Salary for Utility Marketing Manager Jobs in Florida
Highest Education Level
Utility Marketing Managers in Florida offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Utility Marketing Manager position
- Customer Relations
- Organization
- Research Skills
- Decision Making
- Business Development
- Customer Relationship Management
- Market Planning
- Presentation
- Lead Generation
- Strategy Development
- Business to Business Sales
- Sales & Marketing
- Collaboration
- Implementation
- Product Marketing
- Adobe
- Digital Marketing
- Email Marketing
- Marketing Communications
- Events
- Brand Management
- Integrated Marketing
- Demand Generation
- Blogging
- Strategic Marketing
- Media
- Website Management
- Campaign Development
- Direct Mail
- Trade Shows
- Segmentation
- Inbound Marketing
- Content Development
- Marketing Strategies
- B2B Marketing
- Brand Awareness
- Adobe Creative Cloud
- Marketing Campaigns
- Writing Skills
- Salesforce
- Budgets
- Field Marketing
- Branding
- Multi-Channel Marketing
- Product Positioning
- Sales Enablement
- Marketing Operations
- Partner Marketing
- Account-Based Marketing
- Seismic Interpretation
- Water Resources
- Energy Efficiency
- Renewable Energy
- Engineering
- Distribution
- Driving
- Reporting
- Sales
- Project Management
- Microsoft Office
- Microsoft Excel
- Staff Supervision
- Leadership
- Communication Skills
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